“Google has launched a new initiative to enable developers to capitalise on mobile apps and websites with ergonomic designs that are customer-centric.”
Google has launched a new portal to facilitate developers with expert advice on ways to design applications and web pages to ensure optimal performance on mobile devices. The aim is to enable mobile app development companies to capitalise on booming mobile market and aid end-users access information on the platform most convenient for them.
Think with Google – Micro-Moments
According to Google, consumers are seeking “real-time, intent-driven micro-moments” (Source:thinkwithgoogle.com). Each micro-moment creates an opportunity for decision-making regarding brands and defines our choices. Working along with AnswerLab, a company that researches user experience and usability testing, Google conducted an extensive research to design the new platform for creating website designs and mobile applications which will deliver an exemplary mobile experience.
Tapping on Mobility
Mobile computing is central to Google’s business interest and the company has in the recent past undertaken a number of initiatives to perpetuate the importance of mobile computing amongst developers. Some of the initiatives include better page ranking for mobile-friendly websites and Accelerated Mobile Pages (AMP). With the new initiative, Google intends to meet dual goals of improving mobile user experience and driving conversion.
Original Source: Think With Google: Micro-Mobile Moments with New Design Portal for Mobile Apps & Websites
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