When you develop an eCommerce app, you can get the advantage of both- thriving mobility platform and a booming eCommerce sector. The concept, collectively known as mobile eCommerce or m-commerce has gained ground rapidly in recent years across the world. As per the report by Internet Retailer, mobile eCommerce was accounted for around 30% of sales in the US in 2015.
In this pandemic time when people tend to give orders online using either grocery delivery or food delivery apps, it is fair to mention that the mobile commerce concept is here to stay. When you build an eCommerce app for your business, you can take your business to a huge audience and increase sales across the world.
A single marketplace app with a seamless performance and pleasant appearance can work wonders to take on the competition and attract many people. But then, it is a herculean task for the eCommerce app to become successful.
Do you want to know the reason? Well, growing competition and ever-changing expectations of the customers can be some of the major challenges for eCommerce app development. But, the biggest obstacle for any m-Commerce app that prevents it to become successful is- entrepreneurs fail to select the right mobile app development company. When it comes to investing in eCommerce app development, it is beneficial to ask “what” questions like-
• What should be the targeted audience for my app?
• What app development platform should I choose first?
• What features should I add to make my eCommerce app successful?
Read on to find answers to these questions-
You can find the right audience by researching market trends and analyzing your business model. For example, if you sell lifestyle products, your target audience can be millennials. Similarly, your target audience can be working professionals if you deal with office-related items, laptops, and the like.
Then comes the selection of the right mobile app development platforms. If your target audience is based in Europe, Asia, or Africa, you should opt for android app development initially. But, if your target audience consists of the US-based customers, you should go for an iPhone app development to get an enhanced reach.
Original Source: How to Create an E-Commerce App that can be Loved by Thousands?
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