Restaurant apps are the savvy new marketing strategy that enables eateries, restaurants, hotels and other food and beverage service providers an opportunity to gain exposure. Mobile applications are becoming central to most business’ marketing strategy and the members of the food and beverage industry can vouch for the growth and exposure they have received from being reviewed and written about in popular review websites such as Yelp and Zomato.
In fact, these websites are doing for the dining industry what newspapers and magazines haven’t been able to do before mobile technology came into the market.
Part of the reason mobile applications have gained traction as an integral part of the food and beverage industry marketing plan is the mass access. Even specialty restaurants offering fine dining experience are gaining new customers amongst the growing middle class who aspire for the finer things in life. Also, it gives many eateries that have gained a poor reputation multiple chances to salvage their image and display a fine front. Furthermore, the reviews are largely added by customers from their personal experience, so the reviews are trusted to be unbiased and user-friendly.
Original Source: Develop food ordering mobile app for Restaurant
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