If you are thinking of launching a mobile application for your real estate business, then this is the right time. Based on a study by ComScore, on an average, people are spending 60% to 90% of their digital time on mobile applications. Of the total time, 90% time is spent on mobile apps and 10% on browser based web apps.
Over 50% search time is spent on researching real estate and banking services and the results are major influencers in the decision making process.
Figure 1 Mobile time break-up
A mobile application gives the buyer/seller to assess the market, view the properties at their pace, get an accurate idea of what they need and then approach a realtor, enabling them to take informed decision. From the realtor’s perspective, they have clients who know the market and can give them an accurate idea of what they need.
Furthermore, mobile applications have the power to reach the customer directly and provide the most direct marketing channel. They do more than that, they generate brand loyalty and recall based on the usability features.
Original Source: Real estate App development company
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