The ‘wellness’ industry is thriving at a rapid pace in this pandemic time. This industry consists of three pillars- fitness, nutrition, and travel. Growth of health clubs, gyms, and fitness companies is largely accountable for the rise of the wellness sector. Globally, the number of fitness clubs is increased by 4.6% annually, and the fitness app development can drive its growth.
Why Digital Transformation in the Health Club is Important?
Digital fitness solutions have paved the way for innovative and interactive experiences in exercises and workouts. Though this sector has started embracing digital transformation late, it remains highly adaptable for technological advancements and making progress on various issues like digitized activities and customer management.
Digital transformation in the fitness industry has made it possible to bring digitization in every program and service.
The digital transformation journey in the health club or fitness company starts with an introspection of the club. It includes checking of website and social networks, hardware and software in use, and CRM (Customer Relationship Management) inspection. The digital transformation strategy needs to be planned before building a health and fitness app for your health club or gym.
Digital transformation strategy remains different for every gym or health club. There is no one size fits all formula for any fitness club or gym. Digital transformation in the fitness industry can bring cultural change and infrastructure change while challenging the status quo. Even if these changes may face internal resistance, you need to implement them.
Original Source: How Digital Transformation Solutions Reinvent the Fitness Industry
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