Over 67 percent of people prefer to purchase through their mobile phones and retailers who do not come up with a customized eCommerce app are at risk of losing at least 33 percent of their potential customers. In such a mobile-driven eCommerce ecosystem, a customized eCommerce app can remain handy to the retailers globally.
But, while painting a rosy picture, it is necessary to keep in mind that your eCommerce app should have some necessary features. Such features can help your business stand out from the pack. These features are capable of ensuring the success of your eCommerce app and you can make the most out of the thriving mCommerce sector.
Top Ten Features You Need to Include in eCommerce App
- Short and Simple Registration
Do you want to have more registered users? The clear funda is- keep the registration process simple! There is no need to make the registration complex by adding irrelevant and unnecessary information about the user. Though you can get a rich data about your customers through such a long registration process, it is fairly possible that people tend to stay away from your app because of their reluctance to give too much personal information.
A short and straightforward registration can attract more users. You can also make the process easier by enabling the app users to use the social media accounts for registration.
- Payment Gateways
Safe and secure online transaction by using multiple payment gateways is the must-have feature of any eCommerce mobile app. Customers prefer an eCommerce app with several payment options including credit cards, debit cards, and mobile wallet. Also, you need to make sure that the payment gateway provider is accessible on a 24/7 basis to resolve any transaction-related issues quickly.
Remember, your app user cannot wait till Monday if they had a payment issue on Saturday. As a complete digital payment solution, your app should have a robust customer support feature that can collaborate seamlessly with the payment gateway services provider to resolve the client’s issue as soon as possible.
- Navigation
The eCommerce app development services are designed to offer an excellent user experience with user-friendly functionality and easy navigation. You can arrange your products into various categories to enable your customers to find the things they are looking for. A search function is also helpful to take the customers straight to the desired product. Also, the entire shopping process needs to be smooth to offer the app users a pleasant shopping experience.
Navigation can either make your app or break it, therefore, you need to remain careful like your team of mobile app developers.
Original Source: 10 Success Factors for an E-Commerce App Development
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