Be it a presentation or corporate communications, the video has a vital role to play. As per the Forrester Research report, video is expected to grow by 900 percent between 2016 to 2021. In the realm of mobile apps, the video has gradually started gaining ground. The IAB research has revealed that 48 percent of consumers use mobile apps to view the video.
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Irrespective of the objectives and functionality of your app, you should consider of integrating a video feature. You may probably argue that your app belongs to neither entertainment nor gaming category, then what is the need of video? Well, a mobile app development company can give you a plethora of reasons to answer this question. But, here we mention just five of them:
- Increase User Engagement
How about showing a small introductory advertisement about your app features and functionality? A video can serve this purpose readily. It can increase user engagement and of course, satisfaction.
For example, if you have a utility app, small informative videos can work wonders to improve your business. A step-by-step guide can be more interesting with the video.
Original Source: Five Fabulous Reasons why You should Integrate Video in Mobile App
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