Smartphones become smarter than before. This is not just a word picture! Both Artificial Intelligence (AI) and Machine Learning (ML) have made it possible. These futuristic technologies can be integrated into customized mobile apps to give more immersive and interactive experience. Today, many smartphones are using at least an app or two that with AI and ML features.
These days, competition is at its peak across all the industry sectors and entrepreneurs strive to meet the ever-changing demands of the customers.
In such a challenging scenario, both AI and ML can lend a helping hand to attract and retain more customers toward your business through apps. This is the reason why AI and ML are among the top trends that are going to decide the direction of mobile app development in 2019 and beyond.
Though mobile app development companies can give you a detailed information about the role of AI and ML in developing the next-gen apps, here we give a brief outline of their importance.
1. Personalized User Experience
What does it take to thrive in growing competition? Well, secure and personalized user experience is certainly an answer to this question. The machine learning technology is categorically designed to continue a learning process from the data related to the user’s behavior. After analyzing the data carefully through algorithms, your AI-based app can send personalized notifications and recommendations straight to the user’s devices.
Original Source: AI and ML Will Impact Mobile Application
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