Tips for awesome push notifications

While developing a mobile application it is important to keep in mind that your push notifications don't get annoying your users. You need to play it cool else it can cause more harm than good. Below are few key tips to keep in mind while including push notifications in your app:

• Dont overdo it

You must figure out from a user’s perspective how much is too much. Yours is not going to be the sole app in the user’s phone. Users have hundreds of other apps in their mobile. So keeping that in mind, make sure you don't overdo sending push notifications else users might uninstall the app or completely disable notifications for your app. It would be great if you give users the options to edit the notifications they would like to receive from your app like promotional, new updates, new arrivals etc. They can disable the ones they are not interested in.

• Understand your audience category

Each application has a different category of audience and understand how your notification will prove useful to them. For e.g if it is a deals app then it makes sense to send notifications when you have new discounts or when their deal has been purchased successfully. If it is an appointment booking app, you can send notifications before an hour of their appointment as a reminder.

• Try to personalise

User push notification as a great marketing tool. When you personalise your notifications, users will find it more friendly and not a typical professional message. For eg. wish users on their birthdays with a personalised text like “Happy Birthday Daniel. Have a great day ahead! “

• Send at the right time

Timing is very important. You can't be sending push notifications in the midnight to annoy your users with that sound no matter how exciting your notification is. Know the time zone of the user and set push notifications accordingly.

I hope this article was helpful and help you to decide when to keep push notifications so that you retain your users. Do you have questions about creating strategies for your app and its push notifications? Visit our website to hire us for mobile application development company or write to us on info@solutionanalysts.com.