3 Core Competencies to Seek in Mobile App Development Services

Outsourcing is always a tough decision, especially if you are new to business technology. There are innumerable options, each with its own unique offering and many offering similar capabilities yet vastly different. Many companies approach a software outsourcing company with detailed plans of what they want, but there is an equal number who have an idea and are lost in the execution phase. We take a look at 4 core competencies to seek in mobile app development services.

• Technical know-how

Mobile application development is still evolving as it is witnessing introduction of new technologies every year. Already smart watches have become an old concept and we are moving towards massive use of Internet of Thing (IoT) technologies in mobile devices. Internet has perpetuated over 50% of the global landscape and capitalising on its reach, mobile applications have to be handy. It is essential that the mobile app development company has the infrastructure, manpower and business understanding to know what would be the right technology to deploy for the application. 

• Marketing and Business

With over a billion applications on the leading mobile platforms, that is, Android and iOS, marketing the application correctly is extremely important to make it visible. Google has already announced plans to deploy SEO-friendly keywords in Google Play Store and Apple is planning to monetize the situation by selling prime spots on the App Store. App development companies must be able to guide the business in how many features to deploy the application with and when to release updates to keep the app relevant. If you partner with the app development company on the project on a profit sharing basis, they will support the application through the marketing and update phase too.

• Communicating with them

It is important that the app developers have relevant knowledge of the business aspect of a mobile application to ensure that the app development goals are the same. Also, if ideas are communicated and understood, there is clarity in execution and redevelopment and modification costs are reduced. 

When you set out in search of mobile app development services, the primary thing to look out for will be whether they understand your needs and are able to give clarity to your vision. Outsourcing always makes sense primarily because it takes care of the heavy technological investment in a field where what is new today will be obsolete in less than an year.